101A QUESTIONNAIRE STUDY TO ASSESS THE KNOWLEDGE, ATTITUDE AND PRACTICE OF PHARMACOVIGILANCE AMONG PRACTISING DOCTORS IN A RURAL TERTIARY CARE CENTRE.WHO defines Pharmacovigilance (PV) as “the science and activities relating to the detection, assessment, understanding and prevention of adverse effects or any other drug-related problems”. The aims of PV are to enhance patient care and patient safety in relation to the use of medicines and to support public health programmes by providing reliable, balanced information for the effective assessment of the risk-benefit profile of medicines. Objective to assess the knowledge, attitude and practice of Pharmacovigilance among medical teaching faculty in a rural tertiary care centre, AIMS, B G Nagar. A cross-sectional questionnaire-based study was conducted among medical teaching faculty of AIMS, B G Nagar, Mandya, Karnataka. A total of 178 respondents were analysed. 70.22% of participants knew the definition of PV, 46.06% participants knew the international PV reporting centres, 80.9% have knowledge about regulatory body responsible for monitoring ADRs (Adverse Drug Reactions), 87.07% have good orientation of specific ADR format, 98.87% of doctors thought ADR reporting is necessary, 93.8% are supporting to have PV in the curriculum, 89.88% have attitude of encouraging non medical persons to report ADR and 96.62% of doctors want PV to be taught in detail, 95.5% of doctors take proper medication history, 81.46% provide ADR information of the prescribed drug, 51.61% participants provides instruction about ADR reporting to the patient & 41.01% doctors reported that they never came across any ADRs. 79.21% participants are not aware about how to report ADR. The major reason for under reporting of ADR is lack of knowledge about the reporting procedure, difficult to decide whether ADR has occurred or not (63.48%). Our study showed that majority of doctors has good knowledge & attitude towards PV & understand the need for reporting, but unfortunately the actual practice of ADR reporting is still deficient among them. Educational interventions like training programmes & CME (Continued Medical Education) periodically can improve the knowledge towards PVdrmanugigu@gmail.comResearch532015Pharmacovigilance,Knowledge,Attitude,Practice,Tertiary care centreManu G,Deepika G, Madhav K Savkar Assistant Professor,Department of Pharmacology, Adichunchanagiri Institute of Medical Sciences, B G Nagar, Nagamangala Taluk, Mandya – 571448, Karnataka, India.,Postgraduate,Department of Pharmacology, Adichunchanagiri Institute of Medical Sciences, B G Nagar, Nagamangala Taluk, Mandya – 571448, Karnataka, India.,Professor, Department of Pharmacology, Adichunchanagiri Institute of Medical Sciences, B G Nagar, Nagamangala Taluk, Mandya – 571448, Karnataka, India.